Plainview Productions

through traditional channels.

  -Theatrical, DVD, Internet B. For each of three distribution options, describe the

pros and cons.

  1) Theatrical   - Pros – helps market for DVD and other distribution, thrilling experience of viewing on big screen  - Cons – most expensive form of distribution because prints are very pricey, less accessible, unpleasant theater atmosphere, plays for limited time – audience: world-wide, all ages (more than other forms),  

2) DVD - pros: most profitable form of distribution, most accessible to the widest audience; if you purchase it, you can keep it forever like a book.

- cons: easily damaged which can prevent movie from playing, hurt theatrical re-release,        

3) Internet

- pros:  Targeted toward younger audience (18-34), who are more open to viewing content online., Easy access (people don’t need to leave home, one click away),

- cons: Only attracts younger age group. Many people don’t want to watch a film on a silly cpu screen, available for a limited amount of time.  

C. For each of these three distribution options, estimate the audience that would be addressed. 

1) Theatrical- world-wide, all ages (more than other forms), most specifically the 18-34 demographic 

2) DVD- 18-34 demographic

3) Internet- 18-34 demographic D. Explain which of the three options seems most feasible for your film

- Theatrical E. Find FOUR particular Festivals for which your short would be appropriate. For each one, explain why the festival is a good match for your film.  

1) Tokyo International Film Festival (October) - first screenings in Asia, start word of mouth there to hype a spring theatrical release. 

2) Toronto Film Festival (September) 

 - Although it will not be the primary way to market for domestic, it is a great venue to generate buzz for the summer domestic release.  

3) Berlin Film Festival (February)

 - A great venue to generate buzz for the summer theatrical release in Europe.  

4) Sydney Film Festival, Australia (June):

 - A great venue to generate buzz for the fall (winter in Australia) theatrical release in Australia.  F. Research and summarize ONE form of distribution that might work for your film.

- Ideal film for theatrical release because festivals aren’t as significant in marketing the film.

- Promise of a strong opening weekend,

- Action film lends self well to the big screen 

- Great marketing tool for the DVD release where most of the film’s profits will come from, big – - Stars – Colin Farrell and Andy Lau – will attract people to theaters on their respective continents. 

- As a big studio player, Twentieth Century Fox can release “Good Book” in over 3,000 theaters,